A contractor told me one day, “Hermann, if I had enough time I would launch today ten different cases.” I replied, “But the launcher, I supports five of them since I enough of my time “then he replied” You’re absolutely right, but I prefer to stick to two for the moment. Because you know I can do more than ten things to make money, but I prefer to be expert in two, two tracks where I can make fun of competing for another ten years if necessary. You see.

Our friend knows that he can a lot, but it can not succeed at all times. He knows he doitchoisir, choose what suits him most, he can do better than anyone. Do you want to choose the company that suits you, here for you three steps to get there.

1. Identify your niche carrier.

You decide income and geographic location of the target that you want to serve. For example, “sell hardware managers in your region or your city with a monthly average of 300,000 CFA francs. You have defined your target characteristics. You deploy your sales strategy and customer management features based on their own. You serve their hardware at first. Tomorrow you’ll be able to use the appliance, retirement savings and whatnot because you dedicated all your expertise to serve this target and it will be recognized as an expert, it will be ready to ask you the same for products or services you’ve never thought of. But attention may there are competitors already in place or about to move. There are so-called niche in niches where there is almost no or very few potential competitors. Make a little study you can check that the market is really identified carrier, and position yourself accordingly. If by cons you’re dealing with a large number of competitors in all markets, it is up to you to create your niche in you, a unique concept with additional services that will increase value for customers.

2. Listen to your heart.

One thing that can go wrong in choosing the company to start, it’s your heart. Your company will be your image. You will love it too. What good would it you start a business you really do not like? You also will determine precisely the role you play in the company to create. And for you to play this role, you will have the enthusiasm. If you do not like too much administration with all its cohort of procedures, not just starting a business or transit customs declaration for example.

3. How much do you need?

The capital requirements will depend on the type of business you want to run. Same for your sales potential and the desired mark. Know how much you can afford and choose your business accordingly. Do you have a financial history which guarantees you a bank loan? Do you have a warranty? What are your goals? To answer these questions and choose your business accordingly, consider multiple scenarios and compare the needs and potential funding sources. Compare what it costs you to open a laundry with what it cost you to open a tele or a factory for packaging dairy products. Closer all the potential sales and profit for each type after confrontation with expenses for raw materials, personnel and equipment and make your decision.

Reflecting enough and listening to your heart, you come across opportunities that meet your criteria perfectly and ensure a growth why not national, subregional and international levels. Thus were born the big firms.

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